impact of business objectives and the time horizon of performance evaluation on pricing behavior
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impact of business objectives and the time horizon of performance evaluation on pricing behavior

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Published by Marketing Science Institute in Cambridge, MA .
Written in English

Subjects:

  • Pricing,
  • Executives -- Rating of,
  • Marketing research

Book details:

Edition Notes

Includes bibliographical references (p. 80-81)

StatementSev K. Keil, David Reibstein, and Dick R. Wittink
SeriesWorking paper series -- no. 01-118, Report (Marketing Science Institute) -- no. 01-118
ContributionsReibstein, David, Wittink, Dick R
The Physical Object
Paginationp. [67]-81 ;
Number of Pages81
ID Numbers
Open LibraryOL15346610M

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